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Advocacy Through Filming and Screening Uganda (AFSU) has found video advocacy to be most effective when used hand-in-hand with other advocacy tools such as litigation, research, organizing, and monitoring. While these techniques are essential to secure Non-government Organization accountability, video can serve as a powerful complement to more traditional methods, and AFSU ‘ experience proves that it substantially magnifies the impact of our fellow partners ‘ advocacy. Moreover, powerful images and stories have an unrivaled candid authority that can help prompt awareness, concern, and action. Video advocacy is not about using video primarily for publicity or as an educational or training tool. It requires setting specific objectives, identifying target audiences, and developing a strategic plan for production and distribution to ensure the video has impact as a specific tactic within a broader advocacy strategy. Video advocacy is increasingly used by NGOs and individual advocates

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