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In 1995 I quit the job to start the magazine Dignity Dialogue as my private enterprise. R Sridhar, formerly President Ogilvy Direct, collaborated with me and together we came up with the name DIGNITY for the magazine, which for copyright reasons became Dignity Dialogue. Driving from Deonar to Churchgate the contents page came to be visualised by me, and to this day it pretty much remains the same. A private limited company by name Senior Citizens Life Enrichment Services Pvt. Ltd. was incorporated, with much of my savings and that of my husband. Dignity Dialogue was first published on April 29, 1995, which got excited announcements in over 39 newspapers and magazines. By 1998 with a view to allow public funds to flow into the venture, we gave up the private limited company structure to start a charitable foundation admitted by the charity commissioner in 1998. I have not looked back since; the foundation has been steadily growing from that time. The concept of a magazine grew into

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