Better Globe Forestry Ltd (BGF) was incorporated in Kenya in 2004. Its vision is to plant as many trees as there are human beings on the planet over the three to four decades to come while its mission is to make Africa a greener, healthier and wealthier place in which to live, by focusing on the development of profitable, commercial tree plantations that will deliver environmental as well as humanitarian benefits. Focus is on the planting of Melia volkensii (mukau) for the tree's high-quality timber, which will be used to produce superior finished products locally.

Better Globe Forestry's vision is to create a combination of a secure commercial project with vital humanitarian and environmental activities. In the process, BGF would become world's biggest tree planting company in ASAL within 20 years.

The mission of BGF is to make Africa a greener, healthier place in which to live, and to eradicate poverty by focusing on the development of profitable, commercial tree plantations that will deliver environmental as well as humanitarian benefits.

BGF is committed to continuously satisfy its investors, employees, suppliers, customers, shareholders, partners and any other present or future stakeholders through a Quality Approach that also meets the needs of the environment and the community at large.