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Nomad’s story began over 16 years ago when Alex Rutherford, founder and owner of Nomad, was fortunate enough to have conducted a trans-Africa expedition lasting almost a year. On that journey he encountered numerous companies offering trips to Africa. A void was noticed between strictly budget tours and the more upmarket operations. It was on that trip that the founding principle of Nomad was formed: Do it better and do it for less. In those days we had one truck, 2 employees and one departure a month. Over the years we’ve grown to a fleet of around 40 vehicles, 150 staff and 40 scheduled departures a month all over Africa. Our success rests on consistently maintaining high standards in all aspects of our operation, while still retaining the magic and passion that saw us grow so successfully. We have not forgotten the lessons learned in the early days. Still wholly independent, we remain owner-managed, ensuring passionate attention to quality tours every single day.

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