Barclays /ˈbɑːkliz/ is a British multinational banking and financial services company headquartered in London. It is a universal bank with operations in retail, wholesale and investment banking, as well as wealth management, mortgage lending and credit cards. It has operations in over 50 countries and territories and has around 48 million customers.[2] As of 31 December 2011 Barclays had total assets of US$2.42 trillion, the seventh-largest of any bank worldwide.[3] Barclays is organised into four core business: Personal & Corporate (Personal Banking, Corporate Banking, Wealth & Investment Management), Barclaycard, Investment Banking and Africa. [4] Barclays traces its origins to a goldsmith banking business established in the City of London in 1690.[5] James Barclay became a partner in the business in 1736. In 1896 several banks in London and the English provinces, including Backhouse's Bank and Gurney's Bank, united as a joint-stock bank under the name Barclays and Co.&nbs